Auto Repair Marketing Fallacies Number 1
Auto Repair Marketing Fallacies Number 1. Cost-Per-Card-Mailed.
The Accepted Line Of Thought: Cost-Per-Card-Mailed is your most important consideration when buying auto repair marketing direct mail. All auto repair marketing companies give you the same results. Why pay more?
Cost-per-card-mailed is merely a sales technique that makes cheap direct mail look good and higher priced direct mail look bad. (Creating the illusion that all auto repair marketing direct mail delivers equal results – so why pay more).
Since when was the cheapest of anything ever the best? Aren’t you looking for the best customers? Does a $100 per plate Steak House use cheap coupon flyers to attract the wealthy customer who can afford their menu? Of course not.