Auto Repair Marketing Fallacies – Number 1

Auto Repair Marketing Fallacies Number 1

Auto Repair Marketing Fallacies Number 1. Cost-Per-Card-Mailed.
The Accepted Line Of Thought: Cost-Per-Card-Mailed is your most important consideration when buying auto repair marketing direct mail. All auto repair marketing companies give you the same results. Why pay more?

Auto repair marketing for higher income.

Since when was the cheapest of anything ever the best? Aren’t you trying to bring in the fine car high income customer for your own higher profits. 

Cost-per-card-mailed is merely a sales technique that makes cheap direct mail look good and higher priced direct mail look bad. (Creating the illusion that all auto repair marketing direct mail delivers equal results – so why pay more).

Since when was the cheapest of anything ever the best? Aren’t you looking for the best customers? Does a $100 per plate Steak House use cheap coupon flyers to attract the wealthy customer who can afford their menu? Of course not.

Auto Repair Marketing Post Cards.

Your auto repair marketing direct mail is more important than you think. It will actually determine the level of customer you will receive. Cheap car count marketing brings in needy customers. Pay a little more for proper targeting and class design, and you attract the fine car high income customer you absolutely must have to reach your income goals.

Continue reading